Customer ...is the most important person in any business.

Customer ...is not dependent on us -- we are dependent on him

Customer ...is not an interruption of our work -- he is the purpose of it

Customer ...Does us a favour when he calls -- we are not doing him favour by serving him

Customer ...is not a cold statistics -- he flesh and blood a human being with feelings and emotions like our own.

Customer ...is not someone to argue or match wits with.

Customer ...is a person who brings us his wants -- it is our job to fill those wants.

Customer ...deserves the most courteous and attentive treatment we can give him.

Customer ...is the fellow that makes it possible to pay you salary whether you are a truck driver, plant employee, office employee, salesman or a manager.

Customer ...is the life-blood of this and every other business.

Winners  - Vs - Losers

The Winner - is always a part of the answer
The Loser   - is always a part of the problem

The Winner - always has a programme
The Loser   - always has an excuse

The Winner - says "Let me do it for you"
The Loser   - says "That's not my job"

The Winner - sees an answer for every problem
The Loser   - sees a problem in every answer

The Winner - sees a green near every sand trap
The Loser   - sees two or three sand traps near every green

The Winner - says "It may be difficult, but it's possible"
The Loser   - says "It may be possible, but it's too difficult"

Be A Winner

Goals

1. They must be clear and well defined.
2. They must be realistic.
3. They must be available.
4. They must be based on correct information.
5. They must be actively set.
6. They must be of interest to us.
7. They must be constantly keep in mind.
8. They must concern us with the further.
9. They mean something to us.
10. They must lead to a plan of action.